Géogène = that which comes from the earth Micro-roasting = our same artisan roasting, respectful of the nature of the product, on a much smaller scale. Lets start at the beginning. Coffee and the way it is cultivated, fermented, stored, roasted, brewed and savoured has greatly evolved in the last few years. In this blog article, we will of course talk about Géogène, but to get a better understanding, we will also talk about coffee’s 3rd wave. Which means there was a first and a second wave, that can be described like this:The first wave was the democratization of coffee: a significant growth in production at the expense of quality.
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