Behind the Cup
Mexicans are increasingly aware that, in too many of their plantations and factories, human rights are ignored, workers basic needs are not met and the environment is threatened. The development of fair trade commerce between the North and South is essential to improve the living conditions of millions of coffee growers and workers. That is why Fair Trade promoting fair trade as an economic development tool.
Fair trade goods are paid at a fair price to Mexican growers’ coops and democratic workers associations that use environmentally conscious practices. Part of that revenue contributes to local development and help start community projects for better education, health and environmental protection.