Behind the Cup
The history of Colombian coffee would not be complete without a mention of Juan Valdez. This fictional character was created in 1958 by the National Federation of Colombian Coffee Growers to represented Colombian coffee farmers. They wanted their advertising to show how 100% Colombian coffee distinguishes itself from blends with coffee beans from other countries.
Colombia Supremo beans are larger than other Colombian coffees and, as its name implies, it is the highest quality Colombian coffee you can find.